Infinite Wealth has made a $12,000 donation to the Princess Margaret Hospital (PMH) Foundation, to assist with fundraising for specialist medical equipment, services and education for the children’s hospital.
Infinite Wealth ran a promotion over Christmas offering to match a “like” on their Facebook page for a $1 dollar donation to the PMH Foundation. The campaign target was to gain 12,000 new fans in 12 days. This target was not reached, gaining approximately 2,000 fans, however Infinite Wealth has donated the ceiling amount of $12,000 to the not-for-profit organisation.
Infinite Wealth Managing Director, Tim Guest said that it was important to their business to give back to the community with charity donations like this. “One of the biggest commitments we have as a business is our commitment to the community. We are always looking for innovative ways to make the biggest difference possible.”
Tim Guest explains that fundraising for PMH was a clear choice. “We chose to support the PMH Foundation in the spirit of Christmas. Christmas is an especially a joyous time for kids and our thoughts were with all the children that were in hospital during the festive season.”
PMH cares for over 250,000 children each year, and the hospital touches the lives of three out of every four Western Australian families. Last year alone more than 70,000 children were taken to PMH’s Emergency Department, and almost 11,000 underwent surgical procedures.
“$12,000 will enable the Foundation to continue our ongoing support of PMH. We fund a wide range of initiatives throughout the hospital including specialist staff, medical research, staff training and development, vital equipment and complementary services designed to make a child’s visit to hospital as comfortable as possible,” said Janmarie Michie from the Princess Margaret Hospital Foundation.
Infinite Wealth has chosen to dedicate the funds towards new telehealth equipment for PMH. The telehealth service bridges the distance for patients and health care workers in WA, particularly in rural areas. Telecommunication technologies such as video-conferencing can potentially save the lives of children living in remote communities by providing greater access to healthcare. The donation towards this project is a welcome one as the usage of telehealth at PMH has been growing steadily, in 2012 there were 1,387 occasions of service.
Other recently funded research projects made possible because of donations to the PMH Foundation include; world-leading asthma research, a study aimed at finding better ways to treat cleft lip and palate disorders, and a study of markers detecting oxidative stress-induced lung injury in children with cystic fibrosis. Last year PMH Foundation provided the hospital with over $4 million worth of equipment, services and funding based on a ‘wish list’ compiled by medical and nursing staff.
Over the past four months, Infinite Wealth has raised over $40,000 for different Australian charities having also participated in City to Surf and Movember.